Book Lover Gift Guide: Surprise Your Loved Ones This Season!

“I don’t know what’s in the box, but I love it. Unopened gifts contain hope.”

~ Jarod Kintz

As our neurons sparkle with the anticipation of the holidays, many of us appreciate some gift ideas around this time of the year. Got a book lover on your list or need to indulge your Inner Writer? Look no further than our Book Lover Gift Guide from Bookphoria. Get your Santa bag ready… Continue reading

Magic Sanity Potion for Your Holidays!

 

sanity potion

If your holiday season is anything like ours, it is not just “Santas” and “truffles”

Putting on a couple of pounds,  frantically searching for presents, experiencing sudden nostalgia due to the lack of the vitamin D (not because of our Russian origin!), increased cravings for anything chocolate-covered are also a huge part of this season… Continue reading

BOOKPHORIA AT THE NATIONAL ASSOCIATION OF EXPERTS, WRITERS AND SPEAKERS EXPY® AWARDS IN NEW YORK CITY.

In April, our Bookphoria team had the honor of attending the National Association of Experts, Writers and Speakers EXPY® Awards in New York City.  It was a powerful two-day event of education, networking with leading business experts, as well as the recognition of our achievements. Bookphoria congratulates our co-founder Anastasia Pryanikova on receiving an EXPY® Speaker Award. Continue reading

Bookphoria is looking for an Author & Expert Outreach Representative / Independent Sales Rep

As you probably know, my partner Anastasia Pryanikova and I started a new project Bookphoria in January, 2014.  This project has been very successful and now we need your help! Please spread the word about this new position.

Bookphoria is looking for an Author & Expert Outreach Representative / Independent Sales Rep. Continue reading

7 Facets of Book Trailers that INSPIRE

Book trailers are video promotions for a book, similar to those of movie trailers. In the age of short attention spans and information overload an author or an expert cannot afford not to implement the most innovative marketing techniques to stand out from the crowd. Professional book trailers can instantly attract audience’s attention and ignite their curiosity, allow you to be viewed as an expert and can even go viral. Continue reading

The Author Transmedia Mindmap: Building Your Content Marketing Mosaic

As an author, you may be wondering how multimedia solutions fit into the overall book and business marketing strategy. Creating compelling content is just one part of your book promotion.  You need to have appropriate distribution channels for your content, and it must engage your readers, prospects and clients.

According to Canada Media Fund Keytrends Report 2014, “value is now generated by the relationship between audience and content” and “the intent is to give participating audiences the opportunity to add value to the content distribution process.” Continue reading

Don’t Keep All Your Eggs in One Basket: Enter Transmedia Screens and Information Streams

In todays’ blog we are going to address concerns of some authors and experts who are struggling to embrace transmedia storytelling because they are not sure of how their investments will pay back. There are only so many marketing materials you can develop about your book before you have saturated your target audience.  The time when marketing campaigns retold the same story across different channels is over. The consumers of our time expect to be engaged in multiple ways on various platforms and create new experiences with every media. You can no longer afford to put all your eggs in one basket of the same old promotion. Continue reading

7 Ways Authors & Experts Can Use Transmedia to Grow and Engage Their Readership

Technology offers authors and experts an opportunity to spread their messages across multiple media channels.  A skillful pairing of content with a virtual platform can unfold your story further and create a unique experience for your readers. The video below demonstrates the concept of transmedia that uses technology and community engagement to create multi-dimensional stories.

Authors can leverage cross-media platforms to increase the impact of their narratives. Here are 7 ways you can use transmedia to grow and engage your readership: Continue reading