Technology offers authors and experts an opportunity to spread their messages across multiple media channels. A skillful pairing of content with a virtual platform can unfold your story further and create a unique experience for your readers. The video below demonstrates the concept of transmedia that uses technology and community engagement to create multi-dimensional stories.
Authors can leverage cross-media platforms to increase the impact of their narratives. Here are 7 ways you can use transmedia to grow and engage your readership:
1. Create a series of comics with the main characters of your story that expand on the material in your book. For example, if you chose to edit out certain parts of your story, you can bring them back in the comics format. Your readers will enjoy such updates and stay connected to your characters.
2. Develop an assessment based on your book that allows your readers to identify their avatar, or type, and guide them to the content that is custom-designed for their specific avatars. Your readers will be more likely to engage with the material that they find relevant to their needs. You can generate a QR code that will take your readers to the assessment and include it in your printed materials or business cards to grow your readership.
3. Create an animation or a scenario-based video to illustrate an important concept in your book. Check out this beautifully animated RSA Short, in which Dr. Brené Brown explains empathy.
4. You can also use art, illustrations, and props to present your ideas. Here is how Brad Heckman used his own drawing during his TEDx Talk on Mindfulness in the Midst of Conflict at Columbia Teachers College, which is now available in the video format.
5. Develop a blog series based on your book. Such blog series can include the background information about your characters, visual representations of the scenes from the book, reader surveys, puzzles and other game elements, quests and challenges that invite your readers to participate and offer rewards to active community members. You can even invite your readers to come up with alternative developments of your story by introducing various scenarios.
6. Design physical artifacts based on your book, such as postcards, bookmarks, comics books, stickers, pins, and calendars with the quotes from the book. You can take them to your book signings and other live events or mail them as gifts to your actively engaged readers. You can invite your readers to recreate unique objects from your book as drawings, clay figures or origami and submit the photos of their creations that you can later feature on your blog.
7. Develop book club guides that book clubs can use during the discussion of your book. Invite book clubs to contribute their photos, notes and comments to your blog or social media groups. Record a special video to greet book club members that can be played during live book club meetings. Book club members will be excited to hear directly from the authors.
These are just some possibilities of how your story can be told in different formats across multiple platforms. Bookphoria can help you bring your own transmedia project to reality. Think outside the book!
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