You know the age old question, right? If a tree falls in a forest, and no one’s there to hear it, does it make a sound?
Well, the new age question is this: If an author writes a book, or an expert creates content but no one reads it, uses it, or takes action as a result of it, did it have an impact?
While writing content for online environments you must think of the following paradox: reading is the PRIMARY action performed on the web. AND people try to read as LITTLE as possible (online) 20%!
So the goal for any visitor of your site is to scan as efficiently as they can to understand whether they like what they see or not (in which case they will click away). Continue reading
Many experts choose to publish a blog as a way to stay connected with their readers, promote books, build their brand, share ideas, grow and engage their readership. A blog helps you stay visible and relevant to your audience. Publishers look for authors with active, buzzing and growing communities of readers and a robust social media presence. Continue reading
As a professional at least once in a while you find yourself in a situation where you need to speak in public.
Do you feel nervous when you have to present in front of a large audience? Does your heart start beating faster? Do you get butterflies in your stomach? Does your throat get dry or palms – sweaty? The trick to overcoming the fear of public speaking is not to fight your anxiety but to transform it into energy that can propel you to perform better. Continue reading
There is no such thing as unquotable book or an unquotable expert content. You have spent many days stringing words together, so it’s natural that you want to be memorable, sharable and remarkable.
You want people to quote you, don’t you?
A couple of weeks ago, I received a message on my Facebook page (Dr. Marina Kostina). The message said, “Why the heck do you call yourself a Doctor? That’s INSULTING to people’s intelligence you’re not fooling anyone.” Continue reading
“I don’t know what’s in the box, but I love it. Unopened gifts contain hope.”
~ Jarod Kintz
As our neurons sparkle with the anticipation of the holidays, many of us appreciate some gift ideas around this time of the year. Got a book lover on your list or need to indulge your Inner Writer? Look no further than our Book Lover Gift Guide from Bookphoria. Get your Santa bag ready… Continue reading
In April, our Bookphoria team had the honor of attending the National Association of Experts, Writers and Speakers EXPY® Awards in New York City. It was a powerful two-day event of education, networking with leading business experts, as well as the recognition of our achievements. Bookphoria congratulates our co-founder Anastasia Pryanikova on receiving an EXPY® Speaker Award. Continue reading
As you probably know, my partner Anastasia Pryanikova and I started a new project Bookphoria in January, 2014. This project has been very successful and now we need your help! Please spread the word about this new position.
Bookphoria is looking for an Author & Expert Outreach Representative / Independent Sales Rep. Continue reading