How to Write Titles That Engage? (Lessons from a Former Journalist of Vogue and Glamour, Nana Dzhaparidze)

Crafting an attractive title is extremely important if you are a blogger, a social media expert, an online teacher or an online entrepreneur. You can develop a very powerful content, but if your title does not resonate with your audience, all your efforts will be in vain. How to write titles that engage? Listen to this 6 minute interview where Nana Dzhaparidze, a former journalist of Vogue and Glamour shares her secrets.

Here are some main points of this video:

There are 2 types of titles: descriptive and playful.

Descriptive titles announce the topic of the work clearly and succinctly. They attract readers steadily and slowly. Playful  titles hint at the topic. they are creative and catchy, and attract many readers right away, but might not be good for a long-term client building goal.

Some Ideas for writing descriptive titles:

1. Use numbers: (“Top 5 Reasons Why …”)

2. Ask a question (Do you…?)

3. Start with (How to….)

4. Story titles: (I never know X can be so X until …..)

Some ideas for writing playful titles:

1. Change a word in a common expression

2. Use a common expression in a new situation.

3. Play on words: (ex: Just in Time – about Justin Timberlake.

4. Use metaphor or simile (Silly as X)

WHAT TO DO NOW:

In the comments below share 1 strategy that you will utilize for writing titles.
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