About Marina Kostina

Marina V. Kostina, PhD is a distance learning expert, a trainer and a teacher. She received her doctorate in Teaching & Learning / Distance Learning from the University of Iowa. She is passionate about research in human psychology in distance learning environments and is happy to share her knowledge with the online teachers and trainers.

A 48 hr Flash Sale: 58% OFF For Teach & Prosper Online Bootcamp!

Posted on June 5, 2013 by Marina Kostina

What could make a Wednesday morning go from awesome to best day ever? How about a 48-hour Teach and Prosper Bootcamp deal that is 58% off? (sale ends Friday, June 7 @ midnight, CST)

Teach & Prosper is a 7 module online self-paced training program for coaches, small business owners, teachers and other experts that shows you, step-by-step, how to find a profitable idea and turn it into a lucrative source of income without compromising your connection with each customer. It will show you how to work smarter, not harder positively affecting the lives of hundreds or even thousands of people at the same time.

Check it out here and grab your seat while it lasts!

Fair & Square = Engaged

Posted on May 22, 2013 by Marina Kostina

The need for fairness may be one explanation why people experience internal rewards for doing volunteer work to improve their community; it is a sense of decreasing the unfairness in the world. Today we will talk about fairness as an important component of online learning and training and one of the main 5 domains of online engagement. Continue reading →

How to Be Irresistibly Engaging: On Tribes, Foes, & Oxytocin

Posted on May 8, 2013 by Marina Kostina

Recent neuroscience research reveals that the need for social connection is the primary human need along with the need for food and shelter, and even propose to modify Maslow’s hierarchy of needs pyramid positioning the need for connection in its center (instead of climbing up to the need for social interaction). Watch this 6 minute video to learn how to create relatedness and engagement online:

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“The Ikea Effect”: How to Be Irresistibly Engaging Online

Posted on May 1, 2013 by Marina Kostina

Autonomy is the perception of control over environment; an option of having choices. Research shows that autonomy is linked with online engagement. Watch this 5 min video to get some practical strategies on how to increase autonomy (and engagement) in the cyberspace. Continue reading →

Irrestistibly Engaging: Creating Certainty Online

Posted on April 24, 2013 by Marina Kostina

Why do familiar songs have such a strong affect on us? Because your brain recognizes patterns and increases high levels of dopamaine. Our brain is a gap filling machine that craves certainty & prediction. Without prediction, the brain must use dramatically more resources, to process basic experiences. In this episode we will discuss how certainty affects engagement online:

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The Status of Engagement

Posted on April 17, 2013 by Marina Kostina

Did you know that research found that higher status monkeys have lower baseline cortisol levels, live longer and are healthier? In his research Michael Marmot makes the case that status is the most significant determinant of human longevity and health, even when controlling for education and income. So let’s see how status affect engagement online, shall we?

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Multiply Your Impact and Income FAQ

Posted on April 9, 2013 by Marina Kostina

As you know, my new course Multiply Your Impact and Income: 3 Steps for Creating Engaging and Profitable Online Programs That Turn Your Clients Into Raving Fans is now open for registration.
This program will help you to move from 1 -1 model to package your expertize online so you can serve multiple clients at the same time and keep reusing the same program for more impact and income. You will also know how to build in engagement and connection into every step of the product so your clients will complete it, get great results, and spread the word about you and your business.

Continue reading →

The Missing Key…

Posted on April 2, 2013 by Marina Kostina

Most teacherpreneurs and solopreneurs go broke online because they spend tons of time and money to develop an info product or an online program but then no one completes it and thus does not get great results. As you probably heard, isolation is a very common feeling online and when it comes to online products and courses, it is the leading cause of clients’ dropouts. Therefore, most online gurus fail to teach you how to develop connection and engagement online! Continue reading →

How Being a Friend of Wired@Heart Can Help You Build Your Brand!

Posted on March 28, 2013 by Marina Kostina

Almost two years ago I was at a conference where I saw this incredibly charismatic and knowledgeable speaker, Julie Cottineau — a former Vice President of Brand at Virgin USA — who generously shared her wisdom about how to build a unique brand for your company that makes you stand out from the crowd. I was so enchanted by all of the information that she provided: I remember writing every single word down so I would not miss anything this ingenious woman had to say. I was blessed to later on work with her to design my brand which is now known as Wired@Heart. Continue reading →

The Biggest Challenges for Creating Online Products and Programs [What Your Survey Revealed]

Posted on March 27, 2013 by Marina Kostina

A whooping 90% of you indicated that leveraging your business online and getting out of a 1 on 1 trap is very important for your business, but you also mentioned that there are several challenges that prevent you from moving your business to this new model. Today I will reveal the findings of my recent survey and show you how to overcome some of the biggest challenges that you said you were facing when it comes to creating online products and programs. Continue reading →