Crafting an attractive title is extremely important if you are a blogger, a social media expert, an online teacher or an online entrepreneur. You can develop a very powerful content, but if your title does not resonate with your audience, all your efforts will be in vain. How to write titles that engage? Listen to this 6 minute interview where Nana Dzhaparidze, a former journalist of Vogue and Glamour shares her secrets. Continue reading
| When it comes to connection and engagement online, we often rely on survey data that ask people to give their opinions and to recall things they have no reason to remember. But maybe such left-brain bias is inhibiting the intuitive and creative side of communication and connections online? In this 6 min video I will talk about how a breakthrough research on beer advertisement supports the importance of emotions online and provides suggestions on how to utilize emotions in order to create engagement and connection in cyberspace. Continue reading |
It takes 8 seconds online for the visitors to decide whether to continue reading your content or click away. How will you convince your audience to stay on your blog, search through your online profile and enroll in your online courses? When it comes to cyberspace, the less is more, and your tagline allows you to express the essence of your site, course or product in a matter of seconds.
Recent research shows that online behavior of low literacy readers is radically different than that of higher-literacy users: they plow text rather than scan it, and they miss page elements due to a narrower field of view. In the video below I will give you 6 strategies on how to adjust your online content to be more appealing to a broader audience. Continue reading
Michael Fishman, the word guru and business coach once said: “The business you have is a function of the words you choose to describe it, and if you change the words on a particular day, the business changes. “ Therefore, the words that you choose to communicate with your audience online are incredibly important, especially in this context, as there are no other cues to support your statements. As a result, you need to choose your words carefully!
Today, I will give you 3 strategies that are based on the psychology of language and persuasion that will help you transcend distances with words.
Whether you run a blog or an online business, or are just trying to spread the word about yourself through social networks, it is super important to stand out from the crowd in the ocean of information that most of us drown in every day. In this “Hot Topics Wednesday’s” episode I am going to give you 5 tips of how to stand out from the crowd online. Click the link below to watch this 5 minute long video: Continue reading
The term “generation Net” is often used to refer to the people who were born between 1980 and 2000. This is the largest generation in American history (100 + million). These “N-Geners” possess a “digital DNA” and their intuitive use of technology and peculiar characteristics are quickly changing the landscape of education. Continue reading
Hello from South Africa! Today’s “Hot Topics Wednesdays” episode is devoted to Pinterest. We have already talked about this social network (see below) that allows you to visually organize anything by pinning images on various boards. Now, how can you use this popular tool in your classroom? Click the image below (or here if you cannot see the image) and watch a 5 minute video that will show you 10 ways of spicing up your distance learning classroom using Pinterest. Continue reading
We continue our discussion on the use of avatars for your online teaching and training needs. In today’s ”Hot Topics Wednesdays” episode, Dr. Mroz and I will share 5 effective ways of incorporating avatars into your distance learning practice. Click the image below to watch this four minute video (or click here if you cannot see the image): Continue reading
Drum roll please… FINALLY I am excited to present to you a new book, “The Golden Climate in Distance Learning” that I co-authored with Dr. LaGanza.
If you are just considering teaching online or if you already teach online but feel stressed out and overwhelmed- this book will help you become successful in this environment. The book can help to improve your online interactions, even if you’re not a teacher. Who knows, one day you might have to teach online? Continue reading
