| When it comes to connection and engagement online, we often rely on survey data that ask people to give their opinions and to recall things they have no reason to remember. But maybe such left-brain bias is inhibiting the intuitive and creative side of communication and connections online? In this 6 min video I will talk about how a breakthrough research on beer advertisement supports the importance of emotions online and provides suggestions on how to utilize emotions in order to create engagement and connection in cyberspace. Continue reading |
