A good podcast is magical…. It creates a very personal bond with the listener by whispering straight into their ear, captivating their attention, luring them into the core of the message, and keeping them enchanted until the very end. However, most podcasts fail to build connection with their audience; pushing the listeners to click away before the most important content can be heard, let alone felt in their hearts.. Today I will show you how to create a podcast that captivates and enchants. Continue reading →
Ok, you are proud of yourself for opening that Facebook account. You are ready to interact with your clients, your students, and your business prospects…A week passes by, then another, then a month, or more, and no one seems to notice your wisdom, your wit, and your cool images… What’s up?
How do you create engagement in this dead zone called Facebook page? How do you make your audience like your posts, talk about them, share them, and comment on them? Watch this 4 minute video to learn how: Continue reading →
Connection and engagement is the KEY to success in cyberspace! I believe that an engaged client is a happy client. It is a client who will keep on buying your products, develop a sense of identity with your brand, will produce great results that he will gladly share with others, and will become your biggest fan and an advocate for your business!
The key to success is in understanding human psychology online and applying this knowledge in your online products.
It is a pretty well-known fact that keeping engagement online is one of the most important factors for success in this context. However, I often see that engagement is assumed as a one-size-fits all concept. Our online participants come from different backgrounds, habits of mind, personalities, which of course has impact on their engagement online. You need to be aware of at least 8 types of online engagement in your virtual classes and programs, recognize them in your participants and adjust your training accordingly. Watch this video to learn how! Continue reading →
Finding useful resources online in one easy spot is a difficult task nowadays. I created this list from my personal e-learning and e-business practice, as well as from the sites that I highly respect. You will find resources for audio and video production,webinar/teleconference software, tools for coaching and marketing, e-learning and online training development,outsourcing, membership and system sites, as well as a very comprehensive list of various Learning Management Systems (LMS). Each resources comes with a link and a short description.
Crafting an attractive title is extremely important if you are a blogger, a social media expert, an online teacher or an online entrepreneur. You can develop a very powerful content, but if your title does not resonate with your audience, all your efforts will be in vain. How to write titles that engage? Listen to this 6 minute interview where Nana Dzhaparidze, a former journalist of Vogue and Glamour shares her secrets. Continue reading →
You know that going online is the way to go, but you have no clue: a. what product of course to develop, b what technology to use (man you are scared of the word technology) c. how to maintain personal connection with people (you thrive on it and online environment seems so cold and impersonal) d. how to market it (you are just not a sales person!). If you answered yes to at least one of these options, then you must learn about the 7 step system I developed for creating killer online products and programs. Watch this 8 minute video. Continue reading →
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