6 Tips for Making your Online Content Appeal to A Broader Audience

Recent research shows that online behavior of low literacy readers is radically different than that of higher-literacy users: they plow text rather than scan it, and they miss page elements due to a narrower field of view. In the video below I will give you 6 strategies on how to adjust your online content to be more appealing to a broader audience. Continue reading

Magnetic Images and Time Wasters: What Does and Doesn’t Get Attention Online?

 

Got your attention, huh?

When I first saw the website of Erik Johannsonon I was in the middle of working on my book (hey, I did not follow my own advice and had several screens open at the same time). I found myself being mesmerized by his art and only 1 hour later did I realize that I had completely abandoned my project! This made me think- what kind of images get our attention online? I found an eye movement researcher (who I had actually interviewed for that book that I was working on) who studies what does and does not get attention online.
In this 6 minute video based on the research of Dr. Nielsen & Dr. Pernic (2010), I discuss the features of ”magnetic” online images and reveal characteristics of those that usually get ignored by website visitors (some of them are very surprising!). Continue reading

F-pattern for Your Online Content (More Eye Movement Findings)

or every online teacher and trainer it might come as a surprise that their students and trainees read about 20% of their online material, often only scanning the pages for the information that pertains to their concerns.  Despite the fact that more people are using the Internet in recent years, this behavior has remained consistent.

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Lessons from the Eye Movement Research: Using Pictures To Guide Learners’ Attention Online

Today’s “Hot Topics Wednesday’s” episode is a special one! I am honoring all holidays that you choose to celebrate this season and for that I prepared a surprise for you at the end of this video!

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